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Indiana MBA - Topic: The Future of Sales with Next Gen Buyers

  • Blue Chip Casino & Spa Michigan City, IN (map)

One in three home purchases today are made by Millennials, and companies are moving quickly to capture a piece of this coveted market share. Lenders that want to remain competitive in the world of Zillow and Rocket Mortgage need to understand the shift in consumer expectations and customer experience with next gen buyers. Sarah Vita will provide strategies for lenders to grow their business in a fast-changing environment. She will discuss the shift in consumer expectations, how to build a customer experience that competes with high-tech companies, and communication and social media strategies that resonate with young consumers.