An effective Cultural Outreach strategy requires you know who to reach through market research, what to communicate through digital marketing, how to communicate with employee training, and how to build your brand with a community-driven sales model.
WHO NEEDS TO BE REACHED?
Understand the demographics and consumer behavior in your local markets.
WHERE CAN YOU REACH THEM?
Identify areas your company can uniquely add value to underserved markets.
how to reach new markets?
Locate the top markets, partners and competitors to develop a strategic plan.
DIGITAL MARKETING CONTENT
FREE SOCIAL MEDIA SELF-ASSESSMENT
Download and fill out our free social media self-assessment to kick-start your social strategy!
Financial literacy marketing content, created with specific needs of target culture. Languages include Spanish, Chinese, Vietnamese and others upon request.
SOCIAL MEDIA POSTS
Customized social media posts ranging from videos, photos and written content for all major platforms including Facebook, Instagram and LinkedIn.
ARTICLES & BLOGS
Custom content to reach specific audiences (i.e. women, Latinos, millennials, etc.) to showcase industry leadership and consumer-facing education.
Short-form video content that includes educational shorts, industry interviews, and live events.
Custom-design website for hosting digital content or revamping existing company website for fresh, new look to attract younger audiences.
IN-PERSON PRESENTATIONS & WORKSHOPS ONLINE COURSES MONTHLY OR QUARTERLY WEBINARS
LIVE SPEAKING ENGAGEMENTS
courses and topics include:
DIVERSITY & INCLUSION
Learn how culture affects buying decisions, customer experience, and strategies for talent recruitment & retention.
social media marketing
Learn best practices for social media, including how to build a strong online presence to attract leads.
next gen sales
Learn consumer trends among Millennials and Generation Z to best anticipate their needs as the new consumer target audience.
NONPROFIT PARTNERSHIP STRATEGY
IDENTIFY STRATEGIC PARTNERS
Find the right local partners who are active in your community and share your company’s mission.
DEVELOP & PLAN INITIATIVES
For community outreach, youth programs, financial literacy workshops, etc.
Identify volunteer opportunities, leadership councils, recruitment channels, and relevant opportunities.
National and local press placement to showcase industry leadership and build brand awareness.