CULTURAL OUTREACH

Corporate Services

CORPORATE SERVICES

An effective Cultural Outreach strategy requires you know who to reach through market research, what to communicate through digital marketing, how to communicate with employee training, and how to build your brand with a community-driven sales model.

 

 

MARKET RESEARCH

WHO NEEDS TO BE REACHED?

Understand the demographics and consumer behavior in your local markets.

WHERE CAN YOU REACH THEM?

Identify areas your company can uniquely add value to underserved markets.

how to reach new markets?

Locate the top markets, partners and competitors to develop a strategic plan.

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DIGITAL MARKETING CONTENT

FREE SOCIAL MEDIA SELF-ASSESSMENT

Download and fill out our free social media self-assessment to kick-start your social strategy!

MULTICUTURAL CONTENT

Financial literacy marketing content, created with specific needs of target culture. Languages include Spanish, Chinese, Vietnamese and others upon request.

SOCIAL MEDIA POSTS

Customized social media posts ranging from videos, photos and written content for all major platforms including Facebook, Instagram and LinkedIn.

ARTICLES & BLOGS

Custom content to reach specific audiences (i.e. women, Latinos, millennials, etc.) to showcase industry leadership and consumer-facing education.

VIDEO PRODUCTION

Short-form video content that includes educational shorts, industry interviews, and live events.

WEB DEVELOPMENT

Custom-design website for hosting digital content or revamping existing company website for fresh, new look to attract younger audiences.

 

 

EMPLOYEE TRAINING

IN-PERSON PRESENTATIONS & WORKSHOPS ONLINE COURSES MONTHLY OR QUARTERLY WEBINARS

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LIVE SPEAKING ENGAGEMENTS

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ONLINE COURSES

CERTIFICATE PROGRAM

CERTIFICATE PROGRAM

 

courses and topics include:

DIVERSITY & INCLUSION

Learn how culture affects buying decisions, customer experience, and strategies for talent recruitment & retention.

social media marketing

Learn best practices for social media, including how to build a strong online presence to attract leads.

next gen sales

Learn consumer trends among Millennials and Generation Z to best anticipate their needs as the new consumer target audience.

 

 

NONPROFIT PARTNERSHIP STRATEGY

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IDENTIFY STRATEGIC PARTNERS

Find the right local partners who are active in your community and share your company’s mission.

DEVELOP & PLAN INITIATIVES

For community outreach, youth programs, financial literacy workshops, etc.

EMPLOYEE ENGAGEMENT

Identify volunteer opportunities, leadership councils, recruitment channels, and relevant opportunities.

PUBLIC RELATIONS

National and local press placement to showcase industry leadership and build brand awareness.